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S S Sashikiran
S S Sashikiran
B.E, M.B.A;
Full Stack Product Designer
Full Stack Product Designer
Designing user-focused solutions that ignite innovation and skyrocket your business growth.
Designing user-focused solutions that ignite innovation and skyrocket your business growth.
Designing user-focused solutions that ignite innovation and skyrocket your business growth.
Executive MBA at IIM Raipur
8+ Years of work experience
Product Management | UI / UX | Digital Marketing
Executive MBA at IIM Raipur
8+ Years of work experience
Product Management | UI / UX | Digital Marketing
Executive MBA at IIM Raipur
8+ Years of work experience
Product Management | UI / UX | Digital Marketing
Frequently used Tools
Frequently used Tools
Frequently used Tools
Spline
Place to design and collaborate in 3D
Spline
Place to design and collaborate in 3D
Explore My Projects
Explore My Projects
Case Studies to showcase my Design Process
Sash BuzZzZz
Sash BuzZzZz
Sash BuzZzZz
Articles by Sashikiran
Minimalism vs. Indian Culture: Why We Celebrate Abundance, Not Emptiness
Sash Thoughts
Minimalism vs. Indian Culture: Why We Celebrate Abundance, Not Emptiness
Sash Thoughts
Dyson’s 5,000+ Prototypes: A Masterclass in Iterative Design and the Power of Persistence 🚀
Case Study
Dyson’s 5,000+ Prototypes: A Masterclass in Iterative Design and the Power of Persistence 🚀
Case Study
Dyson’s 5,000+ Prototypes: A Masterclass in Iterative Design and the Power of Persistence 🚀
Case Study
Dyson’s 5,000+ Prototypes: A Masterclass in Iterative Design and the Power of Persistence 🚀
Case Study
Creating a Realistic Glass Capsule with a Chibi Figure: PROMPT
Buzz
Creating a Realistic Glass Capsule with a Chibi Figure: PROMPT
Buzz
Designing with Heart: The Power of Emotional Intelligence in UX Design
Buzz
Designing with Heart: The Power of Emotional Intelligence in UX Design
Buzz
The 7S Design Framework
Design Thinker Mindset
Design Thinker Mindset
Be Innovative ..
Not just Creative
Sashikiran
Author of 7S Design Framework
Design Director, 3Lateral
7S
1. Study
2. Specify
3. Strategize
4. Scope
5. Solve
6. Stylize
7. Scan
Sashikiran
Author of 7S Design Framework
Research Driven
Design Process
Research Driven
Design Process
The 7S Design Process
My compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels innovation and precision, ensuring product journey aligns seamlessly with user desires.
My compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels innovation and precision, ensuring product journey aligns seamlessly with user desires.
STUDY
Understanding Stakeholders
User Research
Business Research
Market Research
Understanding Stakeholders
User Research
Business Research
Market Research
STRATEGIZE
Value Proposition
SWOT
Hooks Model
User Journey
Task Flows
Value Proposition
SWOT
Hooks Model
User Journey
Task Flows
SOLVE
Information Architecture
Wireframing
UX Writing
Information Architecture
Wireframing
UX Writing
Scan
Heuristic Evaluation
User Testing
Design KPIs
Heatmaps / Analytics
Heuristic Evaluation
User Testing
Design KPIs
Heatmaps / Analytics
SPECIFY
Define User
Define Problem
Define Product Goals
Define User
Define Problem
Define Product Goals
SCOPE
Brainstroming
MoSCoW
Card Sorting
Sitemap
Brainstroming
MoSCoW
Card Sorting
Sitemap
STYLIZE
Design Systems
Style Guide
Visual Design
Prototyping
Design Systems
Style Guide
Visual Design
Prototyping
WORK EXPERIENCE
Senior Experience Designer
To The New
Projects Worked
ViralGains
Newology - To The New's Design System
Ballys Rewards, Bally's Interactive
Saudi Sports Company - OTT
Experience
Nov 2021 - Present
Tools Used
Figma, Adobe XD, Adobe Illustrator, JIRA, Monday, Notion
TO THE NEW
VAKEN TECHNOLOGIES
IVTL INFOVIEW
Senior Experience Designer
Projects Worked
ViralGains
Newology - To The New's Design System
Ballys Rewards, Bally's Interactive
Saudi Sports Company - OTT
Experience
Nov 2021 - Present
Tools Used
Figma, Adobe XD, Adobe Illustrator, JIRA, Monday, Notion
TO THE NEW
VAKEN TECHNOLOGIES
IVTL INFOVIEW
Senior Experience Designer
Projects Worked
ViralGains
Newology - To The New's Design System
Ballys Rewards, Bally's Interactive
Saudi Sports Company - OTT
Experience
Nov 2021 - Present
Tools Used
Figma, Adobe XD, Adobe Illustrator, JIRA, Monday, Notion
TO THE NEW
VAKEN TECHNOLOGIES
IVTL INFOVIEW
WORK EXPERIENCE
Senior Experience Designer
To The New
Projects Worked
ViralGains
Newology - To The New's Design System
Ballys Rewards, Bally's Interactive
Saudi Sports Company - OTT
Experience
Nov 2021 - Present
Tools Used
Figma, Adobe XD, Adobe Illustrator, JIRA, Monday, Notion
TO THE NEW
VAKEN TECHNOLOGIES
IVTL INFOVIEW
Total Experience
Experience
8+ Years
Projects
9
Key Skills
Key Skills
UX Research,
Design System,
UI Design,
Usability Audit
Sectors
OTT, Ad-Tech, e-Commerce, ERP, Ed-Tech, Low-Code
AWARDS
AWARDS
CERTIFICATIONS
CERTIFICATIONS
Trusted by Professionals
Trusted by Professionals
While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.
Collaborating with Sashikiran has been a game-changer for our e-commerce journey at Ahadhiyas LLP. As a digital strategist, he brought immense clarity to our brand vision and helped us streamline everything from UX to digital presence.
Bhuvanesh Kumar J
CMO, Ahadhiyas LLP
What impressed me most was Sashi's mindset — he thinks beyond pixels and screens. He proactively contributed to strategic discussions, collaborated cross-functionally, and continuously pushed for a higher standard in user experience. Sashikiran is a natural UX leader.
Siva Prasath K S K
Sr.SDET AI ML, Netskope
Sashi has a great ability to turn abstract requirements into user-friendly, scalable design solutions that stood out consistently. Whether it was simplifying complex workflows in Sova or crafting intuitive user journeys for 3GB Delta, he always approached problems with clarity and a strong sense of purpose.
Santhosh Sivan
Lead Designer, Integrate
I had the privilege of managing Sashikiran during his time at To The New, where he established himself as a high-performing UX designer with strong ownership. We worked on key initiatives including the Newology Design System, where he played a pivotal role in laying a scalable and consistent foundation.
Rajat Agarwal
Associate Director, To The New
What consistently impressed me about Sashi was his ability to bridge the gap between business needs and user experience with clarity and precision. He brings a strategic lens to every project — not just designing interfaces, but shaping entire product experiences with foresight.
Sujith Anand
Design Manager, Mitratech India LLP
